The essence of the “Lost and Found” concept lies in the product’s intriguing presence across diverse urban settings, such as a serene park bench, or a bustling sidewalk. The very title, “Lost and Found,” suggests that the product may have been left behind, evoking a sense of mystery and intrigue. It is as if the product has embarked on an independent journey through the vibrant tapestry of the city.
Each photograph in this series embraces an abundance of natural sunlight and captivating the shadows that it creates. Captured in the enchanting cityscape of Florence, these images intertwine a harmonious fusion of colour, luminosity, and the captivating product itself.
The photoshoot is a collaboration with Dechase, an esteemed shoe brand hailing from both Amsterdam and Ethiopia.
